Creating Emails
- Al Silva
- Jan 18, 2018
- 8 min read
Video 4. How do I create And Send Broadcast Messages
While follow up messages (autoresponders) are sent in sequence, one after another, broadcast messages are sent once on a specific date and time that you choose.
Building a strong readership by sending your messages straight to the inbox of subscribers is simple. Just set up a broadcast following these steps:
Use broadcasts to send:
Newsletters
Sales Offers
Seasonal Messages
Other Date and Time-Specific Mailings
You'll find instructions for AWeber's Drag & Drop Email Builder are below. Instructions for the HTML Editor are further down the page.
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Step by step instructions
1. Hover over the Messages tab and click Broadcasts.
Here, click the "Create a Message" button.
From the drop down menu that appears, click "Drag & Drop Email Builder".
2. At the top of the message editor, enter the subject line for your message.
Note: You can add personalization fields using the "Personalize" button to the right. Next, click the "Templates" button located to the right hand side of the message editor. This will be located under your Message Properties section.
Many templates have color schemes you can select from located below the template itself. Once you've found the template that you'd like to work with, click the "Apply" button at the bottom of the sidebar.
3. Now it's time to start using the Drag & Drop Email Builder. The editor is made up of two major components: sections and blocks.
Sections are the areas in a message where you can place your content. Templates come with a number of sections already in place, usually with some dummy text or images included.
You can create new sections for content by clicking on a section and clicking the "add row" or "add column" buttons.
This allows you to add content to the new section of your message. Note: You can also change the alignment of the content in the section: sections can be top, center, or bottom aligned. Blocks are the actual content in your message (text, images, etc). You can drag and drop these blocks to move them around. To start working with a block, simply click on it. If you wanted to move the block, click and hold down the "Move" option. You'll be able to drag and drop the block into the section you wanted.
Once you've clicked on the block, you'll see the options to the upper right hand corner: the "Delete" option will delete the block, the "Copy" option will copy it. You can also click on the corresponding copy and trashcan icons on the right.
4. To add new blocks to your message, simply drag them from the left hand sidebar into your message.
The Headline block creates a headline for your messages. Simply click on the block once you've placed it to edit the text.
The Paragraph block creates a block of text. Again, just click to edit the text once you've placed the paragraph block.
The Article block creates a headline, a text area, and a "read more" link. Click the text to edit it, and set the URL of the link in the window to the right. Some templates may include an image as well - if that's the case, you can edit the image via the window to the right as well.
The Image block allows you to insert an image into your message. The window to the right allows you to upload an image directly to AWeber or enter the URL of the image you'd like to display. You can also have the image link to another page when clicked, and provide the text that will appear when someone hovers their cursor over the image.
The Video block allows you to add a YouTube or Vimeo video to your message. This will take a screenshot of your YouTube or Vimeo video and hyperlink the image with the URL of the YouTube or Vimeo video.
The Button block creates a clickable button. To the right, you can change the URL the button is linked to, change the button label, text style, button color, or replace the button with another image.
The Follow Me block adds buttons to allow readers to follow you on Facebook and Twitter - simply add the social media accounts using the window to the right.
The Product block creates an image which you can replace with an image of your product, along with text for the product's name, description, and price. Finally, it comes with a button that can take customers to your order page. The image and button can be edited via the right side window.
The Coupon block is ideal for special offers or discounts, with a text area and a dashed border (think a cut-out coupon) by default. On the right, you can add a background image or change the border.
Similar to the Image block, the Logo block inserts an image, but automatically loads your logo if you've set one up on the "List Settings" page.
The Signature block adds your signature file to your message. Learn how to edit your signature file.
The Divider block allows you to add visible separation elements to your message with borders that are dotted, dashed, or solid.
The Share block allows your readers to share your broadcast to popular social networking sites like Facebook, Twitter, Google+, LinkedIn, and StumbleUpon. Add which services you would like to share to from the Share menu to the right.
5. Once you have arranged the message's layout, you can start entering the actual text. When editing the text of your message (remember, just click on the text you want to change), you'll notice a toolbar at the top of the editor.
This toolbar will allow you to change the font, size, and other formatting of your text. Simply highlight the text you want to change, and use the toolbar to modify it. To create hyperlinks, highlight the text you'd like to turn into a link, then click the
button in the toolbar. In the popup that appears, simply enter the URL you would like to link to. To use personalization fields, click the "Personalize" button. This will provide a drop down menu where you can select which personalization value you would like to add to your message.
Note: You can click on the field to change the content at any time if you need to do so.
6. Once you've completed writing your message, click "Save & Exit" in the bottom right hand corner of the editor.
Note: The Drag & Drop Email Builder will automatically create a plain text version of your message for you.
7. Now that your message is saved, click the "Send Options" button to send/schedule your broadcast.
8. If you wanted to share your message, click the "Edit" button for the sharing section.
On the "Broadcast Settings" page, you can choose whether or not to archive your message using the "Broadcast Archive" check box.
Then, if sharing is on, you can choose to tweet the message or post the archive link to your Facebook page using the "Social Media" section.
9. Under the "Who should receive this message?" section, click "Edit" to select the segment of subscribers you would like to receive the message. Here, you can also include/exclude other lists.
When you're satisfied, click "Apply".
10. To schedule your message to go out on a future date, click "Edit" under the "When should this message be sent?" section.
Here, use the calendar to choose the date you'd like your message to be sent. You'll be able to see the dates, some notable holidays, as well as days you've scheduled other messages to be sent. Just click on the date that you would like the message scheduled for. From the left hand sidebar, you can choose the time you would like the broadcast sent.
Once you have a date, time, and time zone selected, click the "Apply" button to schedule the broadcast the be sent at that time. When you're done, click the "Send Message Now" button for your message to be sent immediately.
If you've scheduled your message to be sent on a specific date, the button will be listed as "Schedule Message for [specific date you've selected]".
Using AWeber's HTML Editor?
1. Under the Messages tab, click Broadcasts.
On this page, click on the arrow to the right of "Create A Broadcast". From the drop down menu that appears, click "HTML Editor".
2. The first thing that will appear when you create a new message with the "HTML Editor" is the subject line.
3. Moving down the page, you will see the HTML message area. If you want to use HTML features such as changing the font size, color, inserting images, or more customization, you can use this area to do so.
Note: If you do not see the option to add content into your HTML message, you're likely viewing the "Source" HTML code. To transition over from the HTML code to view the content of your HTML message, click the "Source" button.
4. Once you've completed writing your message, click "Save & Exit" from the bottom right hand corner of the editor.
Note: The HTML Editor will automatically create a plain text version of your message for you.
5. Now that your message is saved, click the "Send Options" button to send/schedule your broadcast.
6. If you wanted to share your message, click the "Edit" button for the sharing section.
On the "Sharing" page, you can choose whether or not to archive your message using the "Broadcast Archive" check box.
Then, if sharing is on, you can choose to tweet the message or post the archive link to your Facebook page using the "Social Media" section.
When you're satisfied, click "Apply".
7. Under the "Who should receive this message?" section, click "Edit" to select the segment of subscribers you would like to receive the message. Here, you can also include/exclude other lists.
When you're satisfied, click "Apply".
8. To schedule your message to go out on a future date, click "Edit" under the "When should this message be sent?" section.
Here, use the calendar to choose the date you'd like your message to be sent. You'll be able to see the dates some notable holidays, as well as days you've scheduled other messages to be sent. Just click on the date that you would like the message scheduled for. From the left hand sidebar, you can choose the time you would like the broadcast sent.
Once you have a date, time, and time zone selected just click on the "Apply" button to schedule the broadcast the be sent at that time. When you're done, click the "Send Message Now" button for your message to be sent immediately.
If you've scheduled your message to be sent on a specific date, the button will be listed as "Schedule Message for [specific date you've selected]".
What if I have issues designing my messages?
AWeber offers hundreds of templates you’re welcome to use! If you would ever find yourself wanting to modify an existing template or would like a custom template built for you to reflect your branding, our Template Team would be happy to modify existing templates or design a custom template for you!
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