Subscriber Management

Video 9. How To Unsubscribe Someone From My List Manually?

Using your customer control panel, you can unsubscribe one person at a time, or a group of subscribers all at once.

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Unsubscribing One Person At a Time

1. Go to the "Home" page in your account by clicking on the "Home" tab.

2. Above the "List Stats" table towards the bottom of the page you will see an area in which you can perform an individual subscriber search. From the first drop down menu you can choose to search by the subscribers "Email" or "Name." Once you enter your search criteria you will want to click the "Search All Lists" button

3. Once your search is completed you will see an entry for every list in your account that the email address is on. Click on the email address for the list that you want it removed from.

4. At the upper right hand corner of the subscriber's information, click the "Unsubscribe" button.

Unsubscribing A Group of People

1. First go to to the "Subscribers" tab and click on "Manage Subscribers."

2. In the bottom left corner of the "Manage Subscribers" page you will want to click on the area for "Bulk Unsubscribe Tool." This will take you to the "Unsubscribe" page.

3. On the Unsubscribe page you will want to paste the email addresses you want to unsubscribe into the large box under "Addresses to Unsubscribe."

Where it says "Label These Unsubscribes" you can enter a word to remind you why you're unsubscribing these people. That label will be stored as the Ad Tracking value for those subscribers. You can view this Ad Tracking while searching subscribers or viewing the Ad Tracking reports in your account.

You can choose to unsubscribe the group of subscribers from all lists at once.

You can also choose to add the email addresses to your block list.

You can also choose to apply any automation rules that you have setup to the list of unsubscribes.

4, Click the Unsubscribe button once you are done.

Please note that the addresses that you wish to unsubscribe can be listed in any format, even if found throughout extra text. For instance, let's say that you've received the following message from one of your subscribers:

Dear Sir, I, (me@example.com), am no longer in the market for a widget. Please stop sending widget-promoting emails to myself@wantawidget.com. Sam Subscriber andi@example.com

You can copy that whole message, paste it into the Addresses to Unsubscribe text box, and click the Unsubscribe button. We'll remove all of the email addresses mentioned in the message from your autoresponder, including: me@example.com myself@example.com andi@example.com

That's it, your done.

How can I remove inactive subscribers from my list?

It's a good idea to remove inactive subscribers from your list from time to time. People who aren't opening your messages are not valuable to you as subscribers, and if they stop reading your messages, they may forget why you are sending them and mark your messages as spam.

How Long Is Too Long?

The amount of time that passes for a given subscriber to stop being an asset and start becoming a problem will vary depending on your list. In most cases, a good cut off point is six months. If your list deals with seasonal products or if six months just isn't appropriate for your business, we strongly recommend 12 months as a hard cap. After a year of no opens, it is very likely that either the email address was abandoned or the subscriber now groups your messages with their unread spam. Luckily, you can easily search your list for subscribers who have not opened a message from you recently, allowing you to delete people who aren't active members of your list.

Step By Step Instructions

1. Hover over the Subscribers tab and click Manage Subscribers.

2. Click the "Select Field" drop-down menu.

Click No Opens from the select field options.

3. Now, click the blank field to the right of No Opens and choose the date you'd like to search by. This will allow you to find all your subscribers who have not opened a message since that date, so if you want to see who hasn't opened your message in the last 30 days, choose a date 30 days ago.

Be sure to include another search term by clicking the + button. This field would be Date Added date is before, then choose the same date - this will ensure that newer subscribers who may just not have gotten to your messages yet won't be lumped together with the rest of the inactives.

4. Click the Search button, then scroll down to see the list of subscribers who haven't opened your messages since the date you chose.

5. To delete these subscribers, check the Erase box in the upper left of the list of subscribers to mark them all to be deleted, then click Delete to remove them from your list permanently.

6. If you have multiple pages of subscribers, you can repeat this process to remove them all.

Again that's it, your done.

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