Email Marketing Quick Tips

Video 8. Quick Tips: How to Improve Your Email Open Rates

AWeber’s email marketing experts Monica and Olivia answer your questions around improving email open rates live!

Miss the live broadcast? Be sure to subscribe to our email list and look out for the invite to the next Quick Tips live!

Every now and then, we like to try something new for our readers and viewers. That’s why we’re testing a slightly different format of Quick Tips with… Quick Tips LIVE!

Last Friday, we held a Google Hangout with our fans and discussed tactics for improving email open rates. Bummed you missed it? Watch the recording below!

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make sure we addressed all of your open rate concerns. Here was a question (and our response) from our viewer Amy:

Any tips for copy on landing or thank you pages for making sure people check their promotions/spam folders without saying that?

I recommend being completely transparent in communicating this with your new subscribers. Being honest with your audience isn’t a bad thing; in fact, many people include this information in their landing pages. In addition to thanking them for signing up to your list, include a line of text that simply reads “To make sure you are subscribed to our emails, be sure to check your spam or promotions folder for our confirmation message.”

What is a good open / click rate?

The truth is that there is no specific answer that can be given to this question, but these features offer very useful information nonetheless. Open and click rates vary widely from industry to industry, campaign to campaign, and case to case. Each campaign is a like a fingerprint in that it is affected by a unique combination of factors. Still, by reviewing your click tracking and open rates you have a powerful tool to help you to improve on your own efforts internally. If you send a number of messages with click tracking and open rate tracking enabled, you can comparatively review which messages get opened, and which messages provoke the most traffic to your web pages. For tips on optimizing the effectiveness of your email campaigns, review our knowledge base and blog articles, or check out our webinar about improving your newsletters!

Where do I see my open and click rate stats?

Open and click through rates provide valuable information about your subscribers and their activity on your list. This can help you to determine if you are running a successful mailing campaign. The statistics for opens and clicks are found in different areas of your account for broadcasts and follow ups. To find out where to see your open and click through rates check out the helpful information below!

For Broadcasts

You can see information on your broadcasts on their QuickStats pages. Just go to your "Broadcasts" page under the "Messages" tab.

Then click the subject line of the message in question.

This will take you to the "QuickStats" page for that message, where you can see all sorts of information about your message.

For Follow Ups

Go to your Reports page, under the "Reports" tab.

On the left side of the page you'll see a list of reports. Choose "Follow Up Totals" and your stats will display in a table and graph to the right.

Now you have a better understanding on how to improve your Email Open Rates substantially and how to View Your

Open Rate Stats.

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